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Event Marketing

Event Organisation — Reset XP

Freelance collaborator and incoming intern at Reset XP, a retro gaming event agency. Across several activations — from a city games day to the Parc des Princes — I handled on-site mediation, tournament organisation, and setup for retrogaming experiences reaching hundreds of players.

Period 2024 – Present
Type Freelance + Internship
Agency Reset XP
Reset XP event organisation hero visual
01 — Context

The company

Reset XP is a Paris-based event agency specialising in retrogaming activations — bringing classic consoles, arcade setups, and competitive gaming experiences to corporate clients, institutions, and public events. Their productions range from intergenerational games days for local authorities to premium BtoB activations for clients like PSG.

I joined as a freelance collaborator on several events before converting into a full internship. On every activation, my role was operational: set up the space, run the floor, manage tournaments, and make sure participants had a seamless experience from the moment they arrived.

02 — Objective

What each event required

  • Set up and tear down retrogaming stations (consoles, screens, wiring, arcade cabinets) within tight venue windows
  • Mediate gameplay sessions and ensure a smooth, welcoming experience for all participants from children to adults
  • Organise and run live tournaments (brackets, scheduling, scorekeeping) for groups of up to 50 players
  • Adapt quickly to different venues, client expectations, and audience profiles across each event
03 — Events

Activations I worked on

Games Day — Chennevières-sur-Marne

A full-day intergenerational games event produced for the city of Chennevières-sur-Marne at Espace Jean Moulin. The programme covered retrogaming, Just Dance, Pokémon Experience, Mario Kart Live!, arcade stations, Tetris high score contests, and Space Invaders speedruns. I handled on-site mediation and co-organised the Mario Kart tournament for 50 players alongside teams from Gaming Campus and the FuryLan esports association.

StadiumTour — Parc des Princes (PSG)

A premium BtoB activation at the Parc des Princes Campus PSG as part of their StadiumTour programme. I assisted with setup, on-site mediation during the experience, and pack-down at the end of the day. A high-profile, client-facing context that required a polished and professional presence throughout.

Journée Mondiale du Jeu Vidéo — PSG Junior Club

A FIFA FC26 tournament on PlayStation 5 organised for around fifty young members of the PSG Junior Club, held on World Video Game Day. I ran the full tournament: bracket creation, match scheduling, scoreboard management via a custom Google Sheets tool I built specifically for the event, and results communication to participants and club staff.

Gamers Assembly

One of France's major gaming gatherings. I contributed to setup, floor mediation across retrogaming stations throughout the event, and teardown at the close.

04 — Execution

What I did

  • Set up and configured retrogaming consoles, screens, and arcade stations across multiple venues
  • Ran on-site mediation welcoming participants, explaining games, managing queues and rotations
  • Organised a Mario Kart tournament for 50 players: bracket management, heat scheduling, and live results
  • Built a custom Google Sheets scoreboard and bracket tracker for the PSG Junior Club FC26 tournament (50 players)
  • Managed the full tournament flow at PSG: player check-in, match progression, and results display
  • Supported setup and teardown across all events, including large-scale installations at Gamers Assembly
  • Worked alongside external teams (Gaming Campus students, FuryLan esports association, club staff) adapting to each client context
05 — Results

Impact across events

4+
Events completed as freelancer
100+
Tournament players managed across events
2
Premium client contexts (PSG × 2)
Freelance converted to full internship
06 — Visuals

On-site photography

Photos and event material from Reset XP activations.

07 — Learnings

What I took away

Being on the floor at real events — not planning them in a classroom — taught me things no brief can. You learn how quickly a 50-player tournament bracket falls apart if you haven't planned the match timing properly, and how much of the participant experience depends on the person standing between them and the game. Mediation isn't a passive role.

Working across very different contexts in a short time — a city games day, a PSG premium BtoB, a national gaming convention — also showed me how much the audience profile changes the job. The energy and communication style that works with kids at a municipal event is completely different from what a corporate client expects. Adapting quickly to that is a skill I've genuinely built here.

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