Marketing Strategy

Kaaradh

A video game project currently in development. The marketing and communication strategy is being built alongside the product — this page will be updated as the project takes shape.

Status In Progress

Type Marketing & Strategy

Updated TBD

01 — Context

What this is

Kaaradh is a video game project I'm involved in on the marketing and strategy side. The game itself is currently in development, and my work on the communication, positioning, and audience strategy is progressing alongside it.

This page is intentionally sparse for now — I'd rather show real work than fill a case study with placeholder content. Check back when there's something worth documenting.

02 — What's Coming

What this page will cover

Product positioning and target audience definition
Communication strategy and channel selection
Pre-launch content and community building approach
Any campaigns or activations run during development